BRIEF
Designersblock curated seven Selfridges windows on Duke Street which ran from 5th September to 25th October 2008.
SOLUTION
Working with photographer Toby Summerskill, we created a multi faceted mirrored kaleidoscope. The sculpture is made of mirrors covered by a brand new radiant light film from 3M which changes colour as you walk by the window.
Designersblock had a pop up shop inside Selfridges, selling the Pedal Bowl, which ran over the London Design Festival.
Massive thanks to the Selfridges art department for their amazing support.
And thank you so much Designersblock, for the great opportunity.
